ELEVATE
YOUR RIDE
Bespoke cycling coaching for every rider. At Velovate, we bridge the gap between where you are and where you want to be, building the physical strength and confidence to conquer any goal.
EMPOWER
YOUR LIFE
At Velovate, we believe your performance is built on consistency and specificity. Our bespoke training plans are designed around you, your lifestyle, your goals, your availability. Every session is tailored to your fitness level and the unique demands of your event. Through regular communication, we’ll guide you not just in physical training, but also in developing the mindset for success, building the confidence to reach your full potential.
EXPERIENCE MEETS EMPATHY
MY JOURNEY: 30 YEARS IN THE SADDLE
Cycling has been the heartbeat of my life for over three decades. I’ve lived the sport from every angle:
As an Athlete:
I know the grit required to finish the Etape du Tour, the Fred Whitton, and the Cingles du Ventoux.
As a Mentor:
I’ve guided my own son through the transition from youth rider to U23 international racer.
As a Director Sportif:
As a Director Sportif for my club’s racing team, I specialise in building high-performing environments.
SERVICES AND PRICING
Package 1:
THE ENTHUSIAST
(£75pm)
Best for: Charity challenges, fitness, and
building confidence.
• Initial Assessment:
Discuss goals and aspirations, levels of fitness and availability• Bespoke Monthly Training Plan:
Tailored to your specific schedule (work, family, education) and chosen event• Training Zones:
Utilising Heart Rate /Percieved effort• Monthly Review:
Check in on your progress to ensure you’re staying on track• Event Preparation:
Focus on logistics, nutrition basics, and mental preparation.
Package 2:
THE COMPETITOR
(£95pm)
Best for: Racers, TT, Gran Fondo riders, and performance seekers.
• Initial assessment:
Goals setting, previous training history and availability• Performance Analysis:
Power profiling Using Critical power to accurately set baseline training zones• Bespoke weekly training plan:
Dynamic plan tailored to your performance• Priority Support:
Frequent communication via training peaks and plan edits where required• Regular testing:
Video call to discuss progress and agree up coming focus• DS Mentorship:
Tactical advice for racing and pacing, gained from years in the team car.
FAQs
Not at all. Velovate is built on inclusivity. Whether you’ve just bought your first road bike or you’re training for an international event, the coaching is bespoke to your starting point.
This is my specialty. Having balanced a corporate career and family life myself, I build your sessions around your life—not the other way around. For youth and junior riders education comes first.
Data helps, but it isn’t a requirement for the Enthusiast level. Heart Rate or "Perceived Exertion" works great. For the Competitor package, a HR or power meter is recommended.
Yes. One of our core pillars is building belief and confidence. We discuss strategy and mental resilience to help you perform when the pressure is on.
"As a 50+ racer working demanding shifts in a car factory, I thought my days of 'serious' improvement were behind me. Matt from Velovate proved me wrong. My training plan is built entirely around my rotating shift patterns and recovery needs. Six months in, I’m seeing my best results in years and feel stronger than ever on the CX course. The bespoke approach to my lifestyle is what makes the difference.
— Spen Master CX/MTB rider
"Working with Matt at Velovate has been a great help to my development. He gives me confidence, puts together clear, varied training plans, and is always encouraging. He is able to balance my training with my school and racing commitments. Since working with Matt, my results have improved, and it’s been really useful having someone to talk through upcoming races with. I trust what he’s doing and believe that it’s helping improve my fitness. In just six months my power numbers have improved significantly, and my knowledge of training and my confidence have reached a new level. Having Matt as a coach really helps push me to be better while also enjoying the challenges along the way."
— Oliver Youth Category Rider
